Our story so far.
Our story begins in 2002: when Primedia and ABSA approached MES (a Christian social development organisation) with an exciting vision – to turn recycled billboards (which are PVC and non-biodegradable) into functional products… to literally go from waste to wow!
MES initiated and ran the project as Tswelopele Recycling until 2010, when it was registered as a separate Not-for-Profit Company and renamed Waste2Wow.
In 2011, To The Point Growth Specialists came across Waste2Wow and immediately spotted the opportunity in assisting us to become a self–sustainable business that could embody the principles of social business i.e. combining doing good with doing good business.
To The Point assumed responsibility for capital costs and liabilities and soon after registered Little Green Number as the Private company to replace Waste2Wow.
Little Green Number creates the market for and sells the products and by so doing creates jobs, alleviates poverty and saves the planet.
We aim to be a profitable commercial brand that is sustainable and at the same time empower individuals to create their own businesses, so that they will become responsible, sustainable, active citizens of South Africa.
Our Buy 1 Give 1 philosophy means that for every Little Green Number bag we sell, we donate a Little Green Number to a school child that needs it.